Post by account_disabled on Feb 24, 2024 20:29:37 GMT -8
Your audience could be here Let's get to the point: you may be wondering what Pinterest can do for a company and, in our opinion, the reasons are very closely linked to the news of the last period. The first big news is that Pinterest's audience has changed. If until a few years ago it was mainly populated by women who showed interest in food, travel and furniture, today we can say that a good portion of users is male and that younger users have also appeared among the new users . In fact, the numbers declared by the platform in 2021 tell us that: women represent over 60 % of the audience ; male users are growing by approximately 50% compared to 2020; Generation Z users are growing by 50% compared to 2020; Millennials using Pinterest are up 35% compared to 2020. 2. Pinterest users are ready to take action The second reason always has to do with the target, on Pinterest it is in fact possible to reach a "warm" audience , which has a strong purchasing intention . In fact, this social network is used by people who are planning or implementing different types of projects.
What better place then, if not this, to intercept a potential buyer in the initial India Part Time Job Seekers Phone Number List phase of the decision-making process? In short, those who are on Pinterest are ready to take actions, and statistical data confirms this: 73% of users say they use Pinterest to start a new project; 67% of users say they try new things found on Pinterest.* On Pinterest the user has a strong purchase intention. 3. Pins can become purchasable products Finally, on Pinterest it is possible to transform products into purchasable Pins. Thanks to the partnership with the well-known e-commerce platform, Shopify, on this social network it is now possible to easily convert Pins into purchasable products in many countries, which users can discover within the same social network. The site also states that “Shopify merchants who advertise on Pinterest can take advantage of dynamic retargeting for the first time, thus targeting Pinterest users who have already shown interest in their products.” 4. The Catalogs tool But that's not all, Pinterest also offers the ability to support multiple feeds for Catalogs . Let's take a step back. Catalogs is a feed creation tool developed for companies that sell products on their websites.
To use this service you need to have: a business account, a verified website with contact details and a shipping/refund policy, a product catalog or product feed, and data source hosting, i.e. a way to conveniently allocate and store systematically a data source of the products to be sent to Pinterest. 5. On Pinterest all businesses have the same chance of being discovered 97% of the most popular searches on Pinterest do not contain references to brands , this means that when searching for something, the majority of users do not type the name of a specific brand. And this means that regardless of size, businesses that are on Pinterest are equally likely to be discovered by the more than 450 million consumers on the platform. Consumer purchasing habits have changed significantly over the last year. To close with some data in hand, according to Shopify's research "Future of Commerce 2021", since the beginning of the pandemic, 84% of consumers interviewed globally have made online purchases , we also saw this in the article dedicated to e-commerce in Italy. As a result, many have jumped at the opportunity to sell on Pinterest, aiming to offer an online shopping experience similar to that of the physical store, which allows you to browse the shelves, focus on ad hoc collections and compare product prices.
What better place then, if not this, to intercept a potential buyer in the initial India Part Time Job Seekers Phone Number List phase of the decision-making process? In short, those who are on Pinterest are ready to take actions, and statistical data confirms this: 73% of users say they use Pinterest to start a new project; 67% of users say they try new things found on Pinterest.* On Pinterest the user has a strong purchase intention. 3. Pins can become purchasable products Finally, on Pinterest it is possible to transform products into purchasable Pins. Thanks to the partnership with the well-known e-commerce platform, Shopify, on this social network it is now possible to easily convert Pins into purchasable products in many countries, which users can discover within the same social network. The site also states that “Shopify merchants who advertise on Pinterest can take advantage of dynamic retargeting for the first time, thus targeting Pinterest users who have already shown interest in their products.” 4. The Catalogs tool But that's not all, Pinterest also offers the ability to support multiple feeds for Catalogs . Let's take a step back. Catalogs is a feed creation tool developed for companies that sell products on their websites.
To use this service you need to have: a business account, a verified website with contact details and a shipping/refund policy, a product catalog or product feed, and data source hosting, i.e. a way to conveniently allocate and store systematically a data source of the products to be sent to Pinterest. 5. On Pinterest all businesses have the same chance of being discovered 97% of the most popular searches on Pinterest do not contain references to brands , this means that when searching for something, the majority of users do not type the name of a specific brand. And this means that regardless of size, businesses that are on Pinterest are equally likely to be discovered by the more than 450 million consumers on the platform. Consumer purchasing habits have changed significantly over the last year. To close with some data in hand, according to Shopify's research "Future of Commerce 2021", since the beginning of the pandemic, 84% of consumers interviewed globally have made online purchases , we also saw this in the article dedicated to e-commerce in Italy. As a result, many have jumped at the opportunity to sell on Pinterest, aiming to offer an online shopping experience similar to that of the physical store, which allows you to browse the shelves, focus on ad hoc collections and compare product prices.