Post by account_disabled on Dec 30, 2023 2:31:42 GMT -8
Clothing brand C&A has joined the #BodyPositive movement in its latest campaign , in a move to reinforce its corporate values towards a commitment to the acceptance and self-esteem of women regardless of body type. The project has been entirely carried out by the local C&A Spain team, with the collaboration of icons Dafne Fernández , Cristina Cerqueiras and María Rodríguez. The campaign will be launched from Spain to 10 European markets , influencing social media actions through Instagram and Facebook. The company's objective is to project the #BodyPositive message to redefine itself as a brand accessible to all types of audiences and that is aware of the vulnerability that many women suffer due to a fashion industry full of aesthetic canons.
Testimonials from real women The actress Dafne Ferández wanted to share with her community of followers the evolution of her body after her recent birth to silence the clichés and normalize the changes Phone Number List that occur in the female physiognomy. “Body positive has broken stereotypes of women and has freed us from the burden of being perfect a week after giving birth,” says the actress. The influencer Cristina Cerqueiras has shared the hard testimony of her childhood, marked by bullying and a hip operation whose scar embarrassed her for years. Her message focuses on overcoming physical complexes and the struggle with oneself to accept oneself and overcome the fear of rejection: I would not like anyone to feel limited by a scar and stop doing things they like.
Finally, the Blogger and Youtuber María Rodríguez (Pretty and Olé), a curvy icon, shares her reflections from an experience of several years fighting with her body based on diets and the search for appropriate sizes: “I am not fat, I am fat and “One size does not limit your dreams and capabilities.” The experiences and reflections of these three icons are the connecting point for the campaign, which aims to generate a social impact that refreshes the perception of the brand. Leticia Pérez de Camino, Lead Content Marketing, Brand Communication, Fashion PR & Events Europe at C&A, explains: “C&A is a brand for real women and historically we have worked this approach in our campaigns and in the design/offer of our collections. With the launch of this campaign we want to reinforce the inclusion in our products, a wide range of clothing for all ages, genders and sizes, and remember that we should all look good every day regardless of our size, age or figure."
Testimonials from real women The actress Dafne Ferández wanted to share with her community of followers the evolution of her body after her recent birth to silence the clichés and normalize the changes Phone Number List that occur in the female physiognomy. “Body positive has broken stereotypes of women and has freed us from the burden of being perfect a week after giving birth,” says the actress. The influencer Cristina Cerqueiras has shared the hard testimony of her childhood, marked by bullying and a hip operation whose scar embarrassed her for years. Her message focuses on overcoming physical complexes and the struggle with oneself to accept oneself and overcome the fear of rejection: I would not like anyone to feel limited by a scar and stop doing things they like.
Finally, the Blogger and Youtuber María Rodríguez (Pretty and Olé), a curvy icon, shares her reflections from an experience of several years fighting with her body based on diets and the search for appropriate sizes: “I am not fat, I am fat and “One size does not limit your dreams and capabilities.” The experiences and reflections of these three icons are the connecting point for the campaign, which aims to generate a social impact that refreshes the perception of the brand. Leticia Pérez de Camino, Lead Content Marketing, Brand Communication, Fashion PR & Events Europe at C&A, explains: “C&A is a brand for real women and historically we have worked this approach in our campaigns and in the design/offer of our collections. With the launch of this campaign we want to reinforce the inclusion in our products, a wide range of clothing for all ages, genders and sizes, and remember that we should all look good every day regardless of our size, age or figure."